Here is the scenario: you’re thriving in your political career, you have a supportive voter base, well-established media relations, genuine connection with the audience and successful campaigns. Suddenly, an unexpected tragedy strikes which shatters your public image and creates a negative publicity. You are now getting heated backlash from the same supportive voter base. What to do now? How to handle the crisis? How to dismantle the negative publicity?

The right political PR services agency in New Delhi is the answer to all your questions! In the high-stakes arena of politics, a political candidate’s reputation is his most valuable asset and any damage that hampers the reputation eventually destroys the valuable currency of the nation i.e. the leader of the nation. A single controversial statement or a past act can easily spiral into a crisis that may shatter the positive reputation of the leader within seconds. In this hustling scenario where the leader is lost in controversy, a skilled PR agency becomes indispensable. In a systematic manner, these skilled PR experts manage the situation in a calm and composed manner while ensuring no huge damage to the reputation of the political leader.  This blog will present how the top-tier and experienced PR expert agencies handle the crisis in a strategic and systematic manner

Phase 1: Rapid Response

When a negative wave hampers your public image, the first 24 hours of the crisis become extremely delicate to handle. In such times, the first step the political PR company takes is to rapidly assess the threat and the damage. They measure the public backlash, the truth and the source behind the issue. Once the situation is critically analysed, the PR team communicates with the leader’s team and ensures every detail is correct or not. Finally, the public statement is drafted in a detail-oriented manner. It is drafted in a manner that acknowledges the situation without ignoring it and answers in a credible manner to all the public questions in a smart and effective manner.

Phase 2: Shifting the narrative

A leading PR agency in New Delhi aims to handle the crisis with scrutiny and innovative strategies. Once the public statement is issued and the crisis is acknowledged, the PR professionals then begin the development of counter-narrative, for e.g. if the negative publicity is highlighting the negative factor of the leader, the counter narrative begins presenting the real and good work done by the leader to provide a positive counter-narrative. This dilutes the mind of the public and ensures to diminish the negative impact and overpower the positive counter- narrative. They utilize multi-media platforms such as print media, social media, etc to spread the narratives and push the negative coverage down. Apart from counter-narrative, the agency uses more strategies such as establishing credibility factor with third-party leaders by making them speak on the leader’s behalf.

Phase 3: Reputation Rebuilding

Once the counter-narrative is set, the heat of the negative coverage has died down, the expert PR agency then begins the planning and execution of reputation rebuilding. This rebuilding is all about repairing the damage and solidifying the leader’s reputation. The experts organize public appearances where the leader apologizes in a genuine manner. Once the apology has been issued, the agency then begins making the leader a part of visible initiatives that work in the favour of the public. The leader is now humanized rather than epitomized; he is presented as a leader rising from the common man’s space. With carefully managed interviews, audience connection etc. the experts rebuild and present the human side of the leader and make him/her relevant again.

Phase 4: Long-term maintenance of the image

Once the leader’s positive public image is restored, the PR experts begin constantly monitoring the reputation and update the strategies accordingly. They develop robust strategy while creating a strong digital presence for the leader through social medial. These experts ensure that the connection of the voter base with the leader is maintained therefore, they hold regular community interaction to help the leader understand the needs and issues of the audience and make the voters understand the story of the leader. This ensures a base of supporters who support and defend the leader organically. These experts in the end ensure that the leader’s restored image is maintained in a careful manner and every speech, public appearance, interview etc leaves a positive impact in the minds of the audience.

An ethical and leading PR services agency in New Delhi understands the fine line between being a reputable agency and an unethical one. Theses PR experts ensure that they handle the negative publicity in a strategic manner and not manipulative manner. They make sure that they handle the crisis while committing to truth and build reputation restoration strategy on foundation of authenticity, accountability and sustainability rather than deceit and deception.

C2C Leadership: Premier and strategic PR partner in Dehradun and New Delhi

At C2C leadership, we help leaders handle the negative heat in a properly managed and strategic manner. We aim to help the leader rebuild trust and audience connection in a genuine manner with real facts and accountability. By keeping honesty as our prime principle, we help leaders dismantle the negative public image with truth and no lies. Our PR experts therefore demolish and restore the leader reputation in a sophisticated and a multi-layered manner. At C2C leadership, our goal is not to eradicate the facts and figures but to rebuild the facts and figures with compelling counter narratives.