A strong and well-defined brand image is essential for success in any venture. For a brand to thrive, it must be visible, recognizable, and consistently communicated. Effective communication and a strategic public relations approach are
No matter what kind of business you run, communication with the public is essential. Your business could be brand new and starting from scratch, it could be a growing establishment, or it could be a
In the contemporary digital age, the foundation of every brand is as much about the narratives it conveys as the product or service being offered. This makes Public Relations (PR) an integral rather than optional
In today’s fast-paced digital age, political campaigns have transformed dramatically. Social media in present times has become a powerful tool for communication, a single tweet can dominate the news and create controversy, and one viral
In today’s fast-changing and rapid digital world, brands cannot solely rely on just one strategy to stay visible, relevant and credible. Social media platforms such as Instagram, Facebook, X and etc. have made it easier
Garnering media attention is not just about press release for effective PR. Although press release acts as an important tool that acts as an official statement delivered to members of the news platforms for the
In the present digitalized age where every generation now relies on media platforms for smallest updates, the question of ‘Is traditional media still relevant?’ lingers. With the advent of technology and social media platforms, traditional
Here is the scenario: you’re thriving in your political career, you have a supportive voter base, well-established media relations, genuine connection with the audience and successful campaigns. Suddenly, an unexpected tragedy strikes which shatters your
Political campaigns are all about curating compelling narratives, rallies and events that grab the attention of the voter base and build a positive public opinion. For a political entity, conducting rallies, press conferences and more
Unlike the past times when PR agencies were seen as a supplementary functioning bodies, their roles today have transformed immensely. A PR team acts as good friend that helps you represent yourself better in the